Business-Do by Hiroshi Mikitani

Author:Hiroshi Mikitani
Language: eng
Format: epub
ISBN: 9781119412250
Publisher: Wiley
Published: 2018-02-27T00:00:00+00:00

40 Be courageous

Every startup is an adventure and a challenge. Embrace the adventure you are on. If you lose the inspiration to take on new challenges, you will also lose most of the joy in your work. And no matter how much success you achieve, eventually someone will beat you. History shows the proof of this. For startups like Rakuten in particular, if we forget this spirit, our very reason for existence in society will be lost.

Being a startup is about forging a path through the wilderness and conquering unclimbed peaks. It's about challenging the unknown and bringing new value into the world, and about that new value contributing to the happiness of the world at large. This is the very core of our work.

Creating new value isn't easy. Huge difficulties always lie in the way. But these difficulties fuel growth. Startups are successful precisely because they overcome those difficulties. There's no true success in a world where difficulties don't exist. Of course, there's no guarantee of success. We are striving to solve problems that have yet to be solved. The problems that already have answers can be left to others. A startup is about taking on the challenges that others can't, or addressing the issues that only you can. This is something I always take into account when I look at the growth potential of a startup. When I first heard from the founders of Lyft why they had started their ridesharing business, I knew that they had a compelling mission—to improve our lives by changing the way we all interact with transportation—and a promising future.

Nothing in this world is impossible. Believe in yourself, believe in those around you. Think with all your wisdom and ability, and work with all your might to make the impossible possible. Think as you forge ahead, and forge ahead in order to think. Succeed at what others have not yet succeeded at. This is the startup spirit that gives you the courage to take on challenges. No matter how much growth you achieve or how successful you are, this spirit must never be forgotten.

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